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5 Easy Ways To Grow Your Business

Posted by Kellie Williams on 14 May 2018
5 Easy Ways To Grow Your Business
Giving your business a much neede sales boost can be as easy as applying some fresh thinking to an existing campaign. Most businesses could use a boost now and then and here is our list of 5 Easy Ways To Grow Your Business.

Whether you're looking for new leads, to boost the loyalty of your current Burdekin customers and encourage repeat customer sales, or simply promote your business to the local Ayr, Home Hill or surrounding community, give one of these ideas a try:

1. Advertise online with a banner ad and get more click-throughs!

Advertising online is not that expensive and could generate more clicks for your website. With so many of your customers looking for products and services like the one's you offer, advertising online will bring customers to your virtual front-door. A well-designed banner ad, placed on a relevant site with a compelling offer and call to action will generate sales leads for your business.

2. Get an awesome flyer or brochure designed and printed!

Getting a flyer or brochure designed and printed for your business can be a great thing. Flyers or brochures are the perfect way to promote to offline buyers, or advertise a time-limited special offer. Use them in-store or at an special events. You could even distribute them by using your local post office, who can help with a mail drop . Visit the Australia Post website for more details.

The process of creating a printed brochure is easy: Gather your content (words and pictures) then find a graphic designer or print shop who can help you with design, size, quantity and stock (the paper it's printed on).

3. Get social - build fans / likes with a Facebook Page

Facebook Pages are different to "Profiles" and can do things a proflie can't. Plus Facebook prefer businesses not to have a Profile page.

Customer generally prefer a direct relationship with the businesses they buy products and services from. Setting up a Facebook Page can build trust and positive word of mouth. Being social can increase sales because you can directly connect with fans, friends and customers who want to 'like', 'share' and promote you to their friends and family.

Facebook lets you customise your timeline headers graphic, profile pic, offers, and profile pages so your brand can shine. A professional graphic designer can create a custom look and feel for your Facebook page, which will help it stand out from your competitors.

4. Get a Landing Page design that converts

Your business needs a web page design that converts!

You might have a great banner ad or Google ad but once potential customers land on your website you need to ensure that traffic converts into a sale. Sometimes your homepage is just not enough. Once the person clicks on the banner, they expect to arrive at a web page that gives them further detail and tells them exactly what to do next. That action could be to download something, buy a product, sign up for a newsletter or make a booking. Your conversions will increase if you take users to a customised landing page featuring a relevant offer or action.

5. Send out a printed or emailed Newsletter

Almost everyone you'll do business with has an email address so asking your customers for this should be part of your sales process. Sign up your existing and new customers to your business newsletter to help educate them about your business. Building your own email list is free. And a well-designed newsletter can be an excellent source of information and advice, help you share your business's latest milestone, and inform customers about industry trends, new employees or special offers.

A beautiful looking email is worth investing in so you can promote your brand at it's best and impress your customers. Have a look at mailchimp.com for some examples.

We hope you enjoyed these 5 tips to help grow your business. Let us know how you plan to grow your business this year in the comments below!

Kellie WilliamsAuthor:Kellie Williams
About: Since completing her commercial art degree at JCU Kellie has worked at printing companies, a screen printing and embroidery factory, the Townsville Bulletin and several advertising agencies. In 2000 Kellie started Jasper Design as a boutique graphic design studio, offering services in graphic design, advertising, printing, websites and marketing.
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